Cookie Policy

Preamble

The purpose of this policy is to present to visitors the terms and conditions under which and conditions under which PARIS SOCIETY INTERNATIONAL may use cookies or other similar technologies on the LOUIE website (the “Site”).

Communicated information allows you to identify cookies and other tracers used but also to clarify your choices.

2. Definition of cookies and tracers

You are informed that, during your visits to this Site, cookies and others may be installed or used to access information contained on your terminal information.

The term cookies covers several technologies such as:

• http cookies,
• invisible pixels,
• flash cookies,
• local storage fingerprinting,
• identifier generated by a software or operating system (MAC address, serial number, unique terminal identifier (IDFV) etc).

Cookies and invisible pixels are presented below.

2.1 Cookies

During the consultation of the Site, information relating to your navigation may be recorded in text files called “cookies” installed on your browser. The cookies will be used to recognize your browser during the validity period of the cookie and return certain information (for example, a session identifier or language choice).

Only the issuer of the cookie concerned is likely to read or modify the information contained therein. These cookies are deposited either directly by our domain or if necessary by a partner (third-party cookies).

There are different types of cookies:

• session cookies that disappear as soon as you leave our Site ;
• permanent cookies that remain on your terminal until their lifetime expiries or until you delete them using your browser’s features

2.2 The invisible pixels

These technologies are code fragments. They take the form of a graphic image, invisible to the Internet user, on an Internet page or in an e-mail.

3. Purpose of used cookies

3.1 Cookies required for operation

Some cookies are used by our Site for purposes that do not require the prior consent of the user.

These are technical and functional cookies used for:

• ensure the proper functioning of the website ;
• keep your session active ;
• keep the choice of the language ;
• save your choices about cookies ;
• to ensure the security of the website and the navigation;

3.2 Cookies for audience measurement

We use the Google Analytics solution.

• These cookies are used to measure and analyze the Site traffic by visitors ;
• Measure audience, performance and optimize advertising campaigns with other Google tools.
• monitor and maintain the stability of the site,
• provide with reports and statistics ;
• measure performance.

3.3 Facebook Ad Pixel

We use the Facebook pixel on all pages of our site. This pixel installed on the pages of our site allows us to send information to Facebook. For details on the Cookies Facebook uses, please review their Privacy Policy page https://www.facebook.com/privacy/policies/cookies

This information concerns:

• the pages of the site that you have visited,
• number of clicks on the “reserve” button,
• number of clicks on the Site menus,
• number of clicks on the email address or phone number on the Site,
• Find a place: number of clicks on the google map,
• Subscribe: number of clicks on the newsletter subscription button,
• Initiated payment : number of clicks on the Sevenrooms login page (this cookie is installed on the Sevenrooms reservation page).
• Purchase: validation of the purchase process (this cookie is installed on the reservation page).

This pixel allows us to provide you with a personalized advertising experience and optimize our advertising campaigns and their conversion, create more relevant audiences on our site and on Facebook, and to identify visitors from Facebook.

3.4 Pixel embedded in emails

We use a pixel (Sarbacane Pixel) in electronic communications that we send you that allows us to have access to various types of information, hour and date of email consultation, localization or used browsers. This information allows us to measure and analyze audience of our communications and to target their recipients.

3.5 Targeted advertising cookies

Subject to your prior consent, they allow our partners to display personalized contents and advertisements to you on and off our site tailored to your interests.

4. Cookies deposited by or through our site

The cookies deposited by or via our Site are detailed in the table below:

Google Ads cookies

To help manage our advertising and website, various cookies may be sent to user’s browser. These may be set from a few different domains, including google.com, doubleclick.net, googlesyndication.com, or googleadservices.com, or the domain of our partners’ sites. Some of the advertising and measurement products enable our partners to use other services in conjunction with ours (like an ad measurement and reporting service), and these services may send their own cookies to your browser. The cookie information on this site is made available to assist with the use of Google’s ad products and reflects cookies that can be associated with these products and may be sent to a user’s browser. Cookie purposes reflect the range of products and features supported in our ad products, but individual cookies may rely on only a subset of purposes, depending on implementation of the product.

Purpose descriptions:

Functionality – Cookies used for functionality allow users to interact with a service or site to access features that are fundamental to that service like the user’s choice of language, product optimizations that help maintain and improve a service, and maintaining information relating to a user’s session, such as the content of a shopping cart.

Security – Cookies used for security authenticate users, prevent fraud, and protect users as they interact with a service.

Analytics – Cookies used for analytics help collect data that allows services to understand how users interact with a particular service. These insights allow services both to improve content and to build better features that improve the user’s experience.

Advertising – Google uses cookies for advertising, including serving and rendering ads, personalizing ads (depending on your ad settings at g.co/ adsettings), limiting the number of times an ad is shown to a user, muting ads you have chosen to stop seeing, and measuring the effectiveness of ads.

5. Flows outside the European Union

Within the framework of the use of Google’s services, data are transferred outside the European Union to the United States, in particular for audience measurement (IP address, unique identifier and navigation information) and personalized advertising. The United States does not provide a level of data protection equivalent to that applied at the European level. We have entered into a contract with Google’s Irish entity and the European Commission’s standard contractual clauses have been signed to govern data transfers. Additional safeguards are in place to ensure that the data transferred is protected.

Please note that if you do not want your data to be transferred to the United States, we recommend that you do not accept Google Analytics cookies or Google advertising cookies in the cookie module.

When using the Facebook Pixel, personal data (see paragraph 3.3 above) concerning events or actions that you perform on the Site for the purposes of personalization, optimization and and measurement of our Facebook ads so that they are displayed to the people most likely to be interested, are processed. This data is transferred outside the European Union to the United States, a country that does not provide the same level of data protection equivalent to that applied at the European level.

The European Commission’s standard contractual clauses have been signed to regulate data transfers, particularly to the importer in the United States and additional guarantees have been taken to ensure that the data transferred are protected.

Please note that if you do not want your data to be transferred to the United States, we recommend that you do not accept cookies and Facebook Pixel in the cookie module.

6. Consent and cookie management

On your first visit, you will be asked to accept or refuse the use of certain cookies whose consent is required.

The cookies necessary for the proper functioning of the Site are not subject to your consent.

As regards other cookies, you can give your consent, define your choices or refuse all from the module present on the site.

If you do not want cookies to be installed or read on your terminal equipment, an opt-out cookie will be placed on your equipment, so that the information that you have objected to the use of cookies is recorded. If you delete this refusal cookie, it will no longer be possible to identify you as having refused the use of cookies.

Similarly, when you accept the use of cookies, a consent cookie is set.

The consent or refusal cookies must remain on your terminal equipment, otherwise if you delete them, we will show you the cookies so that you can express your choice again. They are kept for 6 months. At the end of this period, we will ask you again your consent or your refusal.

You can modify your choices at anytime by clicking on the small icon in the left corner of your screen.